07-Jun-2018

32 Tips For Effective Digital Marketing

Kamalakannan V      digital-marketing

What preliminary steps should be done?
  • Ensure that the website is responsive, fast, efficient and SEO friendly.
  • Ensure that the online purchases work seamlessly on the website.
  • Ensure that the website has proper channels to receive inquiries from customers.
  • Ensure that pages are created in all Social Media Channels for the entity.
  • Ensure that specific social media entities are available for the entity.
How to drive traffic to the website?
  • Perform continuous Onpage and Offpage SEO process on daily basis.
  • Regularly post content on social media and respond to all the comments.
  • Start email marketing campaigns for customers every 15 days with new updates.
  • Identify influencers and capitalize their network for promotions.
How should you respond to leads?
  • Provide clear and concise response to inquiries within 2 to 4 hours.
  • Increase your domain knowledge and educate prospects about the products.
  • Follow up with prospects in regular intervals.
  • Touch base with prospects during festive occasions constantly. 
How do you get repeat visitors?
  • Maintain regular connection with prospective buyers through emails and social media channels.
  • Update at proper intervals about the products through various media.
  • Provide offers and discounts for the existing customers.
  • Encourage referral through existing customers.
How do make a continuous improvement?
  • Try to receive genuine feedback from the audience.
  • Perform rigorous analytics and review on all platforms.
  • Conduct regular meetings with all stakeholders to improve performance.
  • Devise innovative strategies and methods to reach prospective customers.
  • Ensure your online reputation through monitoring and actions.